The Power of Events, a platform designed to champion the UK events industry, will launch next month.
The not-for-profit organisation, which evolved from One Industry One Voice, was set up to deliver a comprehensive online communications hub alongside an industry research app and evaluation platform.
The Power of Events launch will be held on 16 February at HERE at Outernet, a new live events space in central London. Organisers said the initiative’s objectives and focus for the coming year will be announced at the event, along with details of a research and insight app.
The Power of Events founder Rick Stainton said that over the past 12 months hundreds of businesses have signed up as supporters and the start-up fund has reached more than £150,000. Recent backers include Notting Hill Carnival, Goodwood Festival of Speed and Blackdeer Festival. More than 70 organisations with a broad representation from across the industry are now industry partners.
Stainton said, “This is just the start of a long journey of evolution to best showcase, respect and value the UK events industry, working with and for the UK events professionals – everyone is invited to contribute – it has got to be designed by the industry for the industry.
“We are really grateful for the collaboration and spirit of unity demonstrated over the last twelve months by countless event professionals.”