Jack Daniel’s and club night This Feeling will host and curate a stage at this year’s Isle of Wight Festival, it was announced today (1 May).
The Jack Rocks stage will feature artists including Black Rivers, Dave McCabe & The Ramifications, Young Kato, Hyena, Findlay, Eugene McGuinness, Man Made and Kid Wave.
“I’m really excited to welcome This Feeling, one of Britain’s most dedicated champions of new music, and Jack Daniel’s to The Isle of Wight Festival this year,” said IOW promoter John Giddings. “It’s great to see them joining forces and their stage promises to be a fun place to hang out, no matter what time of day it is.
“Expect one or two surprises over the weekend, too.”
The Jack Rocks stage will have a late licence until 2am, and from 11pm every night This Feeling’s resident DJs will keep the party going long after the bands have left the stage.
“We’ve been working with This Feeling for a while now, and this partnership is perfect for us,” Jack Daniel’s senior brand manager Michael Boaler said. “The Jack Rocks stage at The Isle of Wight Festival won’t be any different. It’s going to be great to be an integral part of this iconic festival.”
More acts for the stage will be confirmed soon. As well as The Isle of Wight Festival, Jack Daniel’s will have a presence this summer at The Great Escape, Kendal Calling, Boardmasters, and Red Rooster.