Venue management giant ASM Global has appointed Caroline Ginnane as general manager of Utilita Arena Newcastle (cap. 11,000).

Ginnane had been working as the venue’s interim GM since September last year while also continuing in the role of head of sales and marketing that she had held since October 2019.

Ginnane has worked in hospitality roles across theatre, arenas, stadia and large community venues in the UK, New Zealand and Doha. She moved to Newcastle from Doha in 2018 and joined the Utilita Arena Newcastle. From April 2018 she was SMG Europe head of commercial sales and marketing.

ASM Global SVP operations Europe Marie Lindqvist said, “I’m delighted that Caroline remains an integral part of the Utilita Arena team, taking up her new role as the venue looks ahead to an exciting 2023. Caroline has demonstrated exceptional business acumen and leadership skills, and always works with such positive energy – skills which undoubtedly make her a fantastic fit for this role.

“The North East is an important market for ASM Global – with a busy Utilita Arena and the development of The Sage, and alongside our senior team members like Caroline, we have great confidence for the future here.”

Ginnane said, “I am fortunate to work alongside an incredibly passionate and talented team and we will continue to work together to deliver incredible events for the North East region.”

Major live music events taking place at the arena this year include Lewis Capaldi, Peter Kay, Kiss, and The 1975. As well as overseeing these, Ginnane will also drive forward staff development and training, as well as support the venue’s partners on their charitable giving missions via Food and Fuel poverty and Cash for Kids.

ASM Global is also set to operate The Sage, which is set to open in Newcastle Gateshead Quays and provide an estimated £70m annual boost for the local economy, creating 2,000 jobs.