International venues operator ASM Global has acquired talent buying agency Madison Entertainment.

Founded by industry veteran Roger LeBlanc, Madison Entertainment has a two-decade history of booking a wide range of acts into concert venues, festivals, fairs, music cruises and private events. Among the acts it has worked with are Red Hot Chili Peppers, Foo Fighters, Aerosmith and Pink. Its clients include festivals such as KAABOO Del Mar, Mempho Music Festival and the Gasparilla Music Festival.

ASM Global president and CEO Ron Bension said the aim is to add resource to its promoter and live content division: “Under Roger’s leadership, the addition of Madison Entertainment will further grow live music content for our clients, particularly within our industry-leading nationwide theatre network. We are excited to add Madison to join and assist our existing in-house talent bookers and general managers at these incredible venues.”

ASM Global executive vice-president arenas, stadiums and theatres Doug Thornton said having a team of talent buyers to assist the in-house bookers and general managers would add a new dimension to ASM’s ability to provide live-music content within its managed venues while continuing to grow the Madison client base.

LeBlanc said, “We are excited about the opportunity to expand existing live-music content throughout the extensive network of ASM Global facilities and look forward to great success exploring these opportunities with our many music-industry partners and friends.”