Legends/ASM Global has signed a five-year naming right deal that will see its new £46 million Becketwell venue named Vaillant Live.
The 3,500-capacity venue, which will open on Saturday, 5 April, is expected to become a popular destination for concerts, family events, sports and conferencing. Vaillant Live is owned by Derby City Council and operated by Legends/ASM Global.
Naming rights sponsors Vaillant is a local heating provider that has been based in nearby Belper since 1964.
“As we prepare to open the new venue, we are delighted to forge this partnership with Vaillant – a local business built on outstanding quality and longevity,” said Vaillant Live GM Marcus Sheehan. “This resonates with us as a venue, and we’re very much looking forward to working with the Vaillant team as we bring the very best in live entertainment to the heart of Derby.”
The partnership will be formally unveiled with the installation of Vaillant Live signage at the first events this month, which include In Conversations with Tim Peake, Miriam Margolyes and I’m A Celebrity’s GK Barry, live music including Wet Wet Wet and Bjorn Again, and comedy from Paul Chowdhry, John Bishop and Jason Manford.
