Stuart WoodThis August, TheTicketSellers completed its ‘On Sale to On Site’ service for Boomtown Fair, helping the festival to welcome 65,000 attendees over the weekend.
Boomtown is now in its tenth year, and has partnered with TheTicketSellers since 2010. They brought a full ticketing solution to the event, from the on-sale in November through to the management of all entry systems and access control on site.
TheTicketSellers has used ticketing platform Eventree to help meet the evolving needs of the festival. This has given the organisers insight into public and crew numbers, helping to control the site as needed.
Over 30,000 tickets were sold in the first five minutes of going on sale for this year’s Boomtown Fair.
Mo Jones, Director at TheTicketSellers explained: “Our system has to scale and perform under huge pressure, with tens of thousands of people trying to get their hands on discounted tickets. Boomtown commented that this was their smoothest on-sale to date, all built by our dedicated team of in-house developers.
“This year we had the added challenge of a last-minute licence agreement passing in May, allowing the site to open a day early. Managing the process of allowing Thursday ticket holders to upgrade to Wednesday, including management of the associated coach tickets, was a huge task. End-to-end thinking again paid dividends, with very little confusion at the gates, despite the complexity of ticket options.”
An improved site plan also saw 40 different entry gates for attendees, whose wristbands were all ‘disabled’ until associated with a ticket, in order to prevent theft.
Chris Rutherford, co-founder at Boomtown, said: “Boomtown’s core team is relatively small, achieving unbelievable results. As such, we also need our event partners to go above and beyond to fulfil our ambitious plans. Since partnering with TheTicketSellers way back in 2010, they have increased their responsibilities year on year.”