TEG Europe has announced the hiring of promoter Alex Simmonds as head of UK touring and special projects, as the company continues to expand its UK activities.

Simmonds joins TEG after eight years at SJM Concerts, where he booked the C2C Country Music Festival (cap. 25,000) and worked with brands such as Disney, Studio Ghibli, BBC, Sony and Amazon on live shows. He was also the lead live programmer of The Podcast Show in London.

Australasian live entertainment company TEG launched TEG Europe in June, which merged TEG’s UK-based operations into a single entity based out of Bristol and London. Former AEG Presents co-CEO Toby Leighton-Pope joined the newly formed company in the position of managing director.

At TEG, Simmonds will lead the promoting team helping it grow in the UK across all formats of entertainment.

Leighton-Pope said, “We are very excited to have Alex join the team. I’ve been a big fan of his for a long time and having worked with him booking C2C Festival I know he is going to make a huge contribution to TEG Europe.”

Simmonds said, “I’m thrilled to be joining TEG Europe, Toby and I have been friends for a while and I’m looking forward to working with him and the whole team at TEG.”