Joe GallopIndependent Venue Week (IVW) said it worked with music tech app TagMix at five of the event’s participating venues to significantly boost online engagement.
The TagMix technology platform automatically syncs live performance pro-audio with user-generated video clips to create social content in real time.
Analysis has shown that all five venues, along with 20 of the 28 artists, posted and shared TagMix clips of their live performances on their social media channels, creating an audience uplift of 317%.
For IVW’s 10th anniversary edition, the technology was used at The Boileroom, Ramsgate Music Hall, Bush Hall, Voodoo Daddy’s, and The Horn.
IVW founder Sybil Bell said, “With more venues than ever taking part and some really amazing shows across the week, having the ability to tag professional quality audio on to gig-goers social media posts allowed many great moments to be captured for artists and venues, as well as for music fans. Creating memories of this quality for the future enriches the whole gig going experience for everyone involved.”
TagMix founder Andy Dean said, “It’s great to give up-and-coming artists and independent venues a tool to help them reach wider audiences. With most artists and all five participating venues sharing our content during IVW, it’s wonderful to see that every segment of the live music ecosystem is benefitting from TagMix technology.
“TagMix is there to help get more people up and out to live gigs, growing the music community and ultimately supporting it to not only stay alive but thrive. These gigs were amazing and we want even more people to be enjoying grass-roots gigs every week, month, year.”