Joe GallopOuternet London recorded an average daily footfall of 223,000 across the entirety of the multi-media entertainment complex district in February, compared to 153,000 when it launched.
Outernet’s flagship space The Now Building is seeing average weekly visitors of 85,000. Based on that, its operators expect the annual figure to be 4 million, which would place it in the top five visitor attractions in the UK according to recent figures released by ALVA (Association of Leading Visitor Attractions):
The Soho-based district consists of The Now Building and two live music venues HERE at Outernet (cap. 2,000) and the Lower Third (350). The Now Building features 23,000sqft of wrap-around, floor-to-ceiling 16K screens.
According to recent figures by ALVA, the current top five most visited attractions are:
- The Crown Estate, Windsor Great Park, Berkshire – 5,636,844
- Natural History Museum (South Kensington)- 4,654,608
- The British Museum – 4,097,253
- Tate Modern – 3,883,160
- Southbank Centre – 2,947,155
Outernet London’s screens display immersive arts and cultural programming and brand advertising. It is the first of a global roll out of such venues with future districts set to be built in the US, Asia and mainland Europe.
Outernet London CEO Philip O’Ferrall said, “To have this level of visitor numbers so early in the life of Outernet is incredibly encouraging. Our ambition when we built Outernet was to create something that democratised art and culture, that opened it up to everyone and enabled creatives and brands to tell stories in a completely new way.
“Along with the visitor numbers we have also seen very significant incremental digital engagement, with a brand reach of over 14 million from consumers and influencers sharing their unique experiences across social channels.”
Forthcoming shows at HERE this month include Enter Shikari, Annie Mac, SBTRKT and the London Eurovision Party.