Outernet London has re-branded the 2,000-capacity HERE venue Outernet Live.

Opened in 2022 as part of the Outernet London complex, HERE was the largest purpose-built entertainment venue to be built in central London since the 1940s.

Outernet London said the rebranding of the venue as Outernet Live forms part of a new strategic and programming direction for the facility, and will see the introduction of premium offerings.

The venue complex includes two live music venues; Outernet Live and The Lower Third (350). The latter is a remodelled version of Denmark Street’s former 12 Bar Club that was synonymous with grassroots talent. Outernet London is also home to the Now Building, featuring 23,000sqft of wrap-around, floor-to-ceiling, screens.

Legends Global has taken over responsibility for venue management services including operations, programming, premium sales, partnerships and food & beverage across all Outernet venues.

It has inked a deal with Ticketmaster that will see the Live Nation arm take over all ticketing operations for Outernet Live in the coming weeks.

Outernet’s facilities are examined in detail in this edition of the Access All Areas Explores short film series:

“We are developing a whole new programming strategy for Outernet Live with our in-house programming team and Legends Global and we will supercharge the line up,” said Outernet CEO Philip O’Ferrall.”Having Ticketmaster on board is fantastic and we are very glad to be working with them. You’ll be seeing more underplays and specials shows like Primal Scream and an increased use of our screens to support artists to do amazing things when they perform. We want artists and their fans to have the very best time at Outernet Live and this really is a rebirth of our music venue.”

Ticketmaster UK MD Sarah Slater said, “London’s cultural scene continues to grow and evolve, with venues like Outernet Live helping to redefine what fans can expect from live entertainment. We’re excited to be partnering with the team at this important moment in the venue’s journey. Ticketmaster is perfectly placed to help Outernet Live grow its audience, deepen fan engagement and deliver a seamless experience.”

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