Access All AreasFor the first time since it opened in November 2022, Outernet London has become available to naming rights partners.
The operators of multi-venue complex Outernet London, housing the largest purpose-built entertainment venue built in central London since the 1940s, are actively seeking a naming rights partner across the whole district including its two music venues, HERE and The Lower Third, and its immersive media and entertainment space The Now Building.
The subject of an AAA Explores behind the scenes film that examines its production capabilities (see below), Outernet is said to be visited by more than 80 million people each year, and have a social media reach of more than 950 million.
As well as the 2,000-capacity HERE and The Lower Third (350), Outernet comprises multiple areas and opportunities for brand activations and events including The Now Building that has four-storey-high, floor-to-ceiling, wraparound screens spanning 23,000 sq.
“The brand that takes up the naming rights for Outernet will benefit from a bespoke activation strategy that places their brand front-and-centre in the most innovative as well as most visited cultural space in the UK,” said Outernet CEO Philip O’Ferrall. “Nothing like Outernet exists so this really is a unique moment and opportunity for brands to tap into our huge audiences.”