Christopher BarrettOuternet London, housing the largest purpose-built entertainment venue built in central London since the 1940s, is to be operated by Legends Global.
Opened in 2022, Outernet London includes two live music venues; HERE (cap. 2,000) and The Lower Third (350). The latter is a remodelled version of Denmark Street’s former 12 Bar Club that was synonymous with grassroots talent. Outernet London is also home to the Now Building, featuring 23,000sqft of wrap-around, floor-to-ceiling, screens.
The deal sees Legends Global take responsibility for venue management services including operations, programming, premium sales, partnerships and food & beverage across all Outernet venues.
Outernet’s facilities are examined in detail in this edition of the Access All Areas Explores short film series:
In September, Legends and ASM Global formed Legends Global; just over a year after US-based sports events and venue management operation Legends completed its acquisition of global venues giant ASM Global.
The Outernet deal expands Legends Global’s London footprint, which includes Olympia London, Wembley Arena and Chelsea Football Club. Legends Global said its dedicated sponsorship and partnership team will work with Outernet to unlock increased opportunities for brands to reach the Outernet audience, which currently stands at more than 80 million visitors per year.
“As we go into the New Year and beyond, this is another huge leap forward for Outernet,” said Outernet CEO Philip O’Ferrall. “We are only three years in, we are the most visited cultural attraction in the UK and, now with Legends as our partner, there is even greater opportunity to have real, lasting impact with brands and customers further enhancing data-led and highly interactive experiences.”
Legends Global president Chris Bray, said, “Outernet is forward-looking, brimming with innovation and full of opportunity. It provides a customer experience that is completely unique, bringing together the vast musical heritage of its surrounding area with new, cutting-edge technology – all in the heart of central London.”