Max SteventonIndependent live events agency One Fiinix Live has appointed Zac Peters and Amy Greig as agents, with both joining the company from booking agent roles at Runway Artists.
One Fiiinix Live said the new appointments are part of its plans to scale its international operations. Both will be based in its London offices.
Peters joins the London-based agency with more than 15 years’ experience across country, folk and Americana, dance and pop. According to Fiinix Live, he will report to CEO Jon Ollier and represent a roster including Anamē, First Time Flyers, Kezia Gill and The Bros. Landreth.
Greig will also report to Ollier, alongside agent and head of new music Rob McGee. She will oversee a roster including ARXX, deary and Yndling.
Greig has five years’ experience as a booking agent and was included in IQ Magazine’s LGBTIQ+ List in 2023, while Peters’ previous roles include booking agent for DMF Music and funding advisor for PRS for Music.
The appointments coincide with One Fiinix Live closing its physical office in the US. The agency said it will continue to operate in North America from its UK headquarters, working with specialist partners across touring, festivals and live projects.
“Joining One Fiinix Live is an exciting move and the welcome we have had already from the team has been incredible,” said Peters. “I’ve always believed in investing in artists over the long term, as well as being part of a supportive group, where community is valued as much as commercial success. With the energy around British country music right now, I’m really looking forward to helping my artists build sustainable opportunities going forward”
Greig said, “The team here is driven by values, not just business, and that really resonates with how I believe artists should be supported. Developing new talent in a way that protects their creativity and sets them up for long, fulfilling careers is something I care deeply about, and I’m thrilled to contribute to that mission.”