London’s New Year’s Eve fireworks display was delivered in partnership with Unicef as part of the charity’s ‘Happy Blue Year’ campaign.
The event, which took place at the London Eye, raised awareness and funds for children affected by the conflict in Syria. More than 12,000 fireworks accompanied a soundtrack of children’s voices during the 11-minute show.
Mayor of London Boris Johnson said: “Our stunning fireworks display shows our capital at its best and I’m thrilled that this year we were able to partner with Unicef. Not only was it a momentous occasion, uniting millions of people across the country and overseas, it was also an opportunity to make the world an even better place in 2016 and beyond by helping children affected by the Syrian crisis.”
More than 108,000 people attended the event, which was created for the 12th consecutive year by brand experience agency Jack Morton Worldwide.
“London’s New Year’s Eve fireworks has become an iconic and globally recognised event,” said David Zolkwer, creative director of Jack Morton Worldwide. “This year, it is a privilege to not only be entertaining millions of people, but also – through the participation of Unicef – to be dramatically marking this poignant time of reflection and resolution as we connect London to the rest of the world with a message of goodwill and compassion.”