Joe GallopMusic industry leaders have unveiled a Manifesto for Music which will map out the Government support needed for the industry to grow.
UK Music, the collective voice of the UK music industry, has devised the manifesto which urges the next Government to develop a medium to long-term music strategy for growth.
Ahead of an expected 2024 General Election and the looming party conference season, the blueprint sets out a five-point plan for political parties and calls for swift action to implement these key policies.
The five recommendations in UK Music’s Manifesto for Music are:
- Invest millions more in music education and recruit and train an army of new music teachers.
- Ensure artificial intelligence (AI) supports human artistry through strong copyright standards, clear labelling and record-keeping requirements, and contains protections for the personality rights of music makers.
- Fix the European touring crisis by securing a Cultural Touring Agreement with the EU to help cut red tape and soaring costs.
- Introduce a tax credit to encourage new UK music production.
- Secure a fair deal for music lovers by ending rip-off secondary ticketing practices.
The manifesto also makes several other recommendations, including proposals to boost exports, protect venues and studios and promote diversity.
UK Music interim chief executive Tom Kiehl (pictured) said the Government risked “a lost generation” of musical talent unless it delivered a significant boost to music education and adopted the new music strategy.
UK Music said music education must be a top Government priority. The uptake of A-level music has fallen by 45% in the UK since 2020, according to the Independent Society of Musicians. There are nearly 1,000 fewer secondary school music teachers today than in 2012, according to Department for Education data.
Kiehl said, “We run a real risk of a lost generation of musical talent in the UK without urgent action to stem the decline in music education.
“The Government must put music education front and centre by recruiting and training an army of new music teachers to give young people the chance to learn to play an instrument and the potential of a rewarding career doing something they love.
“Unless we invest in our young people and give them the opportunity of musical education, there will be an existential threat to the talent pipeline on which the music industry relies.
“That will make us poorer as a nation both culturally and economically and cannot be allowed to happen.”
Following recent talks at Downing Street between UK Music and Prime Minister Rishi Sunak’s officials, Kiehl said the potential impact of artificial intelligence (AI) on the sector meant it was vital that effective copyright protections were in place.
He said, “It’s critical that we ensure AI enables and supports human artistry and creativity, and does not damage it. Strong copyright and intellectual property protections must be at the centre of any approach when it comes to AI.
“We have a world-leading music industry in the UK. We are the world’s second largest music exporter, home to iconic festivals and venues, and boast some of the most well-known and sought-after musicians working today.
“However, there is increasing global competition from other countries. With strong backing from their governments, industries in Australia, Canada and South Korea are vying for a share of these expanded markets. Without action, the UK risks being overtaken by countries who are more proactive and ambitious in promoting their music sectors.
“This manifesto urges the Government and all political parties, to fully support a music strategy to supercharge growth and seize the opportunities of the future.”