The Event Production Show, taking place in Olympia London from 26-27 February, has revealed the full line-up of speakers for its Brand Experience Theatre.

The Theatre will focus on the increasingly prominent sector of experiential events. It will provide agencies and event professionals with insight into how best to utilise brand experiences, and why they are more important now than ever.

To register for the Event Production Show, click here.

Speakers will include Nick Burbridge, client and industries leader at Deloitte, who will open the stage on day one with a talk titled ‘what clients really want: 5 tips for a happy life’.

Sally Henderson of Sally Henderson Consulting will then follow, delivering a talk titled ‘taking care of the most important asset of any experience’.

The IPM experiential community will discuss experiential staffing in the future at 14:00, before Alison Williams from L’Oreal speaks about ‘the making of a contemporary event’ at 15:30 on day one.

Opening the Brand Experience Theatre on day two is David Forbes, head of events at Chivas Brothers Limited. He will deliver a talk about collaboration and coordination.

Frank Wainwright will showcase photographs that demonstrate the best of brand engagement at 11:15, followed by author Will Glendinning, discussing ‘making the right choices for your experiences’.

Jenny Madeley of Badger & Fox will close the Brand Experience Theatre with the final talk of day two, providing some tips about how to utilise light and sound to enhance an event experience.