DEAG Deutsche Entertainment Aktiengesellschaft (DEAG) has expanded its Arts+Exhibitions business segment with the opening of a new exhibition and show centre, Arches at London Bridge.

Operated by DEAG subsidiary Kilimanjaro Group, Arches at London Bridge will have an event space of around 1,050sqm, with up to 400,000 visitors expected annually.

The permanent space, designed by architects Cubit3D, will feature curved seven-metre-high 360-degree cavernous galleries that will host exhibitions from well-known brands as well “new and emerging visitor experiences”.

Kilimanjaro CEO Stuart Galbraith (pictured) said the venue will give London the opportunity to host experiences and interactive events that are already enjoyed by other major cities. The promoter has concluded a long-term lease agreement for the venue for an initial period of 15 years.

The venue will open its doors in late Spring 2023 with the launch of immersive art experience, Monet’s Garden – a 360-degree journey through the history and works of French painter Claude Monet.

Galbraith said, “Our aim is to make Arches at London Bridge a thrilling cultural encounter for Londoners and tourists alike, bringing a constantly changing line-up of highly sought after exhibits and interactive experiences, that are already enjoyed by other major cities across the globe.”

DEAG CEO Professor Peter L.H. Schwenkow said, “With over 70 million overnight stays per year, London is one of the most popular tourist destinations in the world. Arches at London Bridge is located in the heart of London, close to attractions such as Tower Bridge, London Bridge and The Shard. By taking over the management of another venue, DEAG is able to act as venue, as co-producer, or producer in the cultural hotspot of central London.”