Legend of the live events industry Harvey Goldsmith has recruited a team of some of the most experienced events professionals to launch a new type of agency.

The new team includes Mark Bustard as managing director, who moves from his role as head of fan engagement at CSM Sport & Entertainment.

Joining Harvey and Mark is a team of world class events experts: Grant Campbell as creative director; Jim Baggott as production director; Luke Carr as project director and Tim Spears as technical director.

The nvisible Agency will be a specialist ‘agency for agencies’, offering creative, design, production and project management services to agencies involved in live events and experiential marketing.

Headquartered at Great Titchfield Street in London’s West End, nvisible will specialise in music, sports and entertainment, building on the extensive experience of the team.

Goldsmith commented: “The growth of the experience economy in recent years means that live events have never been more pertinent for brands and rights holders.

“Collectively and individually, this team has worked on myriad world-class and iconic live experiences that have touched millions around the world and I’ve brought them together to create a ‘best in class’ service for agencies wanting to achieve success through live events.

“It feels like the perfect time for nvisible; I am confident we’ll be the unseen partner behind some of the most successful events in 2019 and beyond.”

Photo credit: Laurie Griffiths