Live event and brand experience experts Event Concept has appointed Abby Hartley (pictured right) as marketing director.

London-based Event Concept specialises in event planning, conceptual design and technical production and the agency says it is experiencing a period of exponential growth.

Hartley will be responsible for setting a strategy that drives profile for Event Concept both in the UK and internationally.

Hartley joins the group from Initials CX, where she guided it through multiple brand refreshes. She said, “I am excited about joining Event Concept at such a pivotal point in its evolution. The business is poised to galvanise 28 years of event expertise and I am looking forward to bringing this to market and helping the brand fulfil its potential.

Event Concept managing director Adam Stanley (pictured left) said, “Event Concept is in an exciting period of growth as we continue to deliver major projects both in the UK and internationally. Abby is a really great hire for the agency, and I am thrilled to have her on-board to help drive our brand position and showcase the amazing work we deliver.”