Venue management giant ASM Global has appointed Brian Celler to its newly-created role of senior vice president content and programming Europe.

Celler will be responsible for leading ASM Global’s live entertainment offering at its portfolio of venues in the UK and Europe, including AO Arena in Manchester (cap. 21,000), P&J Live Aberdeen (15,000), OVO Arena Wembley (12,500), first direct Arena in Leeds (17,781), Friends Arena Stockholm (50,000) and Rudolf Weber-Arena Oberhausen (13,000).

Celler brings with him more than 25 years of experience in major live events, international marketing, and artist management. He started his music industry career in the live business, working for production teams of bands such as Aerosmith, AC/DC and Metallica.

Celler then went on to work as an artist manager with Q Prime, before working in senior roles for Sony Music in New York and London, as well as at Universal Music Group in London where he served most recently as executive vice president and head of UK international team. He also oversaw all operations including creative, marketing, touring, production and content for U2 during his eight-year tenure working as managing director of Principle Management in Dublin and London.

ASM Global executive vice president Europe, Chris Bray said, “Brian’s vision and ambition for our European content and programming operations will bring huge value as we look to the future, developing a diverse, relevant and truly exciting calendar of events across Europe.”

ASM Global global chief content officer John Boyle said, “Brian is the consummate music business and live event executive. He has spent his entire career working with big artists on an international level. He is incredibly well-respected around the world, and there is nothing he hasn’t seen or done.”

Celler said, “I’m honoured to join the incredible ASM Global team in a role that aligns perfectly to my passions for the future of our industry and leverages the diversity of experience I’ve accumulated over the course of my career. I’m inspired to support ASM Global’s mission to redefine what world-class content looks and feels like to live event fans.”