Wasserman delivered a two-day fan park experience in Cape Town, South Africa this weekend for the Barclays Premier League (BPL).
The 18,500sqm location of Camps Bay High School set the stage for BPL Live with a giant 118sqm screen showing key matches throughout the weekend. An estimated 15,000 football fans showed up to watch the matches, meet legends including Robbie Fowler, Peter Schmeichel, Lucas Radebe and Quinton Fortune, take pictures with the Barclays Premier League Trophy and take part in skills competitions and mini activations provided by Premier League clubs like Arsenal and Manchester United.
Premier League clubs have made it a priority to reach out to more fans in local markets and engage with grassroots markets to drive the global popularity of football.
“Huge numbers of fans passed through out gates, eager to watch live matches and learn more about the teams they support,” said Jackie Fry, events manager at the Premier League. “We are proud to have built a platform for these international fans to access their favourite teams and players, creating an unforgettable weekend for all.”
Simon Tracey, head of client services at Wasserman, commented: “The Barclays Premier League is one of the most famous and premium sports brands in the world. This is the third time we’ve produced BPL Live, and each year the event gets bigger and better as we help to deliver an authentic Barclays Premier League experience and bring fans closer to the sport they love.”