Twilight Trees will this year be lighting up areas across London’s iconic New and Old Bond Street for the festive season with its Christmas tree installation.

After four years lighting up Burlington Arcade, as well as many other key destinations, Twilight Trees will add a new destination. With over 300 years since its foundation, Bond Street continues to attract stylish and influential retailers, brands, companies and people.

New West End Company, who initiated this latest partnership, have a clear vision to secure London’s West End and Mayfair as the world’s number one retail and leisure district for visitors, businesses and investors.

Driving sales and footfall across 74 streets and over 600 businesses they aim to ensure an unrivalled experience.

Susie Reid Thomas, creative director and Twilight Trees founder, said: “Bond Street is a historical, cultural and luxury landmark and an international shopping destination so we are thrilled to be creating something special there over the busy Christmas period. This latest partnership is testament to how far Twilight Trees have come over the last five years and that the demand for creative experiences is growing.”

Katie Thomas, associate director of Bond Street & Mayfair at New West End Company said: “Every year we strive to make Christmas on Bond Street special. This season we are really excited to have the beautiful trees from Twilight Trees adorn the street, making the destination even more magical for all of our visitors this Christmas.”