Twickenham Stadium (cap. 82,000) has become the latest venue to launch carbon labelling across its match day and non-match day menus.
The initiative is delivered through its partnership with carbon labelling specialist Klimato, which provides independent assessments of the carbon impact of each dish on the venue’s menus.
This number is then shared with delegates at both point of service together with Twickenham’s QR code technology, which also shares allergen advice.
It is the latest in a series of sustainable innovations at the Rugby Football Union-owned stadium, which have included ‘self-destructing’ plastic cups and its ‘circular kitchen’ food waste strategy.
“This is all about clear and transparent information that puts the guest in control of what they eat,” said Twickenham Stadium managing director Nils Braude.
“Just like calorie labelling, consumers can choose what they want to eat with the knowledge of its affects both nutritionally or environmentally. As well as advocating for more sustainable event food.
“The venue has talked about the importance of allowing delegates to enjoy the very best food whilst also playing their part for the environment. We have to respect the delegate that wants to indulge, and it’s important that tonally we get the balance right between eating well and eating sustainability. We can do this with carbon labelling, it means everyone gets a choice.”