Self-service digital ticketing company Ticketscript has reported a stellar year in 2014.
Ticketscript announces its best year to date, providing its solution to over 33,000 events, with the business growing over £100m in ticket sales.
The business enters 2015 with great momentum, having achieved its best ever month in December 2014.
The company set out its ambitious growth plans following a £7m investment from private equity firm FF&P in May 2014. Since the investment, Ticketscript has been ranked as the 34th fastest technology company in the UK in the Deloitte 2014 UK Technology Fast 50.
“2014 has been a stellar year for the business,” said CEO Frans Jonker. “Not only have we secured a healthy investment and been acknowledged as one of the UK’s fastest growing tech companies, but we have also launched more products and tools to the solution in order to help our clients sell more. We have experienced large growth this year – our most successful year to date – and this growth is a testament of our clients’ growth.
“Our standout product of 2014, ticket box office, which is Europe’s first on-the-door sales app, has seen a great inaugural year. Hundreds of thousands of tickets were sold through the product, with over 35,000 being sold at a single event. The success of ticket box office showcases how we are the only end-to-end ticketing solution that allows event organisers to sell tickets at any point of the event lifecycle, while collecting valuable customer data.
“In order to support our growing business, we aggressively grew our workforce across Europe in 2014, and appointed James Bilefield as our new non-executive chairman. James has helped to build a series of high-growth, digital and multichannel businesses over the past 15 years, including Skype, Farfetch, Yahoo! and Condé Nast, and we are extremely delighted to have him join us.”
The company witnessed an exponential growth in mobile over the last 12 months, with mobile ticket sales growing 117% YOY, making up 20% of the overall ticket type mix.
The company has also seen a growing trend in events becoming more social in terms of marketing and distribution, allowing even the smallest event organiser to maximise their audience reach with minimal to no marketing budgets. Jonker commented: “Social media has changed the way brands engage with their consumers. Event organisers have a more direct and personal connection with their audience without the need to spend any money. And we have seen the increase in consumer confidence regarding social commerce as 10% of ticket sales were sold via this sales channel in 2014.”
The company plans to release even more products and tools in 2015 to benefit their clients and help them achieve success – not only by selling more tickets, but by allowing them to gain more control of their event and have greater flexibility to build a stronger brand of their events.