Ticketmaster and Live Nation, collectively known as Live Nation Entertainment, have invested in a new facial recognition company called Blink Identity.

The resulting project could make ticketing and the concert experience more seamless, but there are privacy concerns.

Blink Identity’s live events technology can identify individuals in “half a second” allowing a festival or venue to use facial biometrics as a customer walks at full speed past its sensor. The technology claims to be able to handle over 60 people a minute.

“We will continue investing in new technologies to further differentiate Ticketmaster from others in the ticketing business,” Live Nation wrote in a message to their investors obtained by publication the Verge, touting the tech’s ability to “associate your digital ticket with your image.”

Blink Identity’s reach could also extend into the venue itself for periphery services. “Once inside, concert goers can use their face — literally — to buy drinks, swag, enter VIP areas, and more,” the company’s site explains. “It’s also possible to collect usable and sharable data on each person that walks through our biometric entry gateway.”

In terms of feasibility, the use of Blink Identity would require venues to purchase and outfit their spaces with the proper technology. And even with such advanced technological screening processes in place, it’s hard to imagine the long queues of physical body searches going away anytime soon — especially given the rise in concert terrorist attacks.