Kids festival, LolliBop, has announced Tesco as its headline partner for 2013.

The three-day event takes place at Queen Elizabeth Olympic Park from August 16, with entertainment from the likes of Dick and Dom, Rastamouse, Justin Fletcher, Postman Pat, Skylanders, Hello Kitty and Cloudbabies.  

‘LolliKitchen in Partnership with Tesco’ will feature family activities, including cupcake decorating masterclasses and a range of interactive workshops. And Tesco will bring a wine tasting experience for mums and dads and provide Tesco Loves Baby products in baby changing areas throughout the festival site.

“LolliBop is well established in the summer calendar as one of the biggest and best days out for families,” Alison Roberts, London manager for Tesco, said. “It encompasses some of the best-loved names in children’s entertainment as well as quality theatre and crafts. We’re delighted to be working with LolliBop on the 2013 event to deliver engaging content for visitors.”