TEG, Asia Pacific’s live entertainment and ticketing company, and Silver Lake, the technology investment company, today announced that Silver Lake has signed a definitive agreement to acquire TEG from funds advised by Affinity Equity Partners (S) Pte Ltd and its affiliates.
TEG’s senior management team, led by CEO Geoff Jones, will continue to lead the company and remain meaningful equity partners in the new ownership structure.
With over 40 years of experience in ticketing and live entertainment, TEG operates as the
exclusive ticketing provider for over 135 venue and promoter clients and delivers 30 million
tickets annually for over 30,000 events spanning live sports, concerts, theatre, festivals, and
exhibitions across more than 13 countries.
TEG’s integrated live entertainment platform combines ticketing and event promotion, venue
management, data analytics and marketing services. TEG promotes over 100 diverse events
annually: its TEG Live and TEG Dainty divisions have promoted some of the world’s biggest
names in live sports and entertainment including Hugh Jackman, Guns N’ Roses, Eminem,
Katy Perry, Cirque du Soleil, Jerry Seinfeld, the Brazil national football team, and the
breakthrough Australian debut of Intel Extreme Masters esports.
“The team at Affinity have been great partners for us over the last four years and have helped
us to continue to scale our business,” said Geoff Jones, CEO of TEG. “We are confident that
Silver Lake is the right partner for the next stage of the company’s growth. Silver Lake brings
us deep technology expertise as well as important global entertainment content and live events
expertise and relationships which will help us to accelerate the growth of our platform
“High quality live sports and entertainment content is more sought after now than ever and
represents a massive global addressable market for the company. We believe TEG’s innovative
and integrated ticketing, content, digital marketing and analytics platform is well positioned to
continue to benefit from increasing consumer demand worldwide,” said Stephen Evans,
managing director at Silver Lake. “We’ve been impressed by TEG’s long-term track record
of growth under Geoff Jones, most recently in partnership with the Affinity team, both
organically and through strategic acquisitions. We’re excited to partner with Geoff and the
entire TEG team and invest further to leverage TEG’s platform and accelerate the company’s
growth, both in Asia Pacific and globally.”
Terms of the transaction were not disclosed. The transaction is expected to close later this year
and is subject to customary closing conditions including approval by the Australian Foreign
Investment Review Board.
TEG was advised on this transaction by Goldman Sachs and King & Wood Mallesons.
Silver Lake was advised by Latham & Watkins and Corrs Chambers Westgarth.