Max SteventonFreemans Event Partners has appointed Tara Warren as its new CEO. She joins the business from West Ham United, where she served as an executive director.
During her 16 years at West Ham, Warren was involved in revenue growth initiatives, international expansion and the club’s transition to the London Stadium.
She has also held roles within the wider sports sector, including positions on Premier League and Women’s Super League leadership groups. Warren is currently a non-executive director at the British Horseracing Authority and sits on the board of the Independent Football Regulator.
Freemans Event Partners executive chairman Stephen Freeman said the business was focused on future growth following its 50th anniversary and had set a target to double in size over the next five years.
Warren said, “There is a huge opportunity to build on its strong 50 year legacy as the trusted partner of some of the world’s most iconic venues and events… and to continue to deepen and grow the relationships with our global partners from World Rugby to Coca-Cola among many other prestigious brands.
“The solid foundations for Freemans Event Partners continued rapid growth are a remarkable testament to the strength of the brand, our people, and partnerships.”
Freemans Event Partners provides food and beverage, retail and technology services at sports and live entertainment venues and events. Its portfolio includes work with venues and events such as Silverstone, Lord’s, Wembley Stadium, the Olympics and the Ryder Cup.