Access All AreasFreemans Event Partners (FEP), a multi-service partner for events and venues including Silverstone Circuit (pictured), Wembley Stadium and the European Tour, has appointed Natasha Thiebaut as its new chief commercial officer.
FEP said Thiebaut (pictured) will sit on the executive board and be tasked with delivering the businesses’ five-year strategic plan, with a focus on growing the brand and client base, expanding its capabilities in premium experiences and hospitality delivery, as well as developing and introducing all-inclusive ticket packages in the UK event industry.
With more than 25 years’ experience in the venue business, Thiebaut has worked with institutions including Everton Football Club, FC Porto and Leinster Rugby; national stadiums including the Luzhniki Stadium in Moscow and the Maracana in Rio de Janeiro; as well as major global events such as the UEFA European Championships.
Thiebaut was previously VP of IMG’s Stadium Division, playing a role in the opening of Wembley Stadium and developing Club Wembley. She also led IMG’s advisory work for the FIFA World Cup Qatar 2022 stadium development.
Commenting on her appointment, Thiebaut said, “I’m thrilled to be joining Freemans Event Partners’ Executive Board, leading a fantastic group of commercial colleagues and working with great venues, events and commercial partners. I have long admired Freemans Event Partners’ first-class event delivery and it’s an exciting time to join the business. I look forward to helping deliver growth with best-in-class venues and events across the world.”
FEP CEO Stephen Freeman said, “We are delighted to have Natasha joining us as we capitalise on growing our existing business and developing new revenue streams. Natasha’s knowledge of venue and event commercialisation is second to none and we are confident that she will help lead our team to even greater success.”