Sound City Music Festival, based in Liverpool, is working with PledgeMusic and Juxdit to create direct-to-fan campaigns for three emerging acts at this year’s festival and conference.
Rebecca Ayres, Sound City COO, said the initiative is a chance for artists wanting to reach the next level of their careers and looking for funding to make a record, head out on tour or to buy new kit.
“We’re giving bands the opportunity to apply to our direct-to-fan campaign – a development from the normal model of fundraising – to increase their fanbase plus raise money towards an element of their career to help them achieve that next stage.”
The successful three acts will be chosen by an expert panel before the event then over the course of Sound City the artists will run a live campaign.
The finalists will also get to perform at the Sound City Conference on Thursday 21 May at the first night showcase event which will be packed with influencers from the music industry.
The winner will be judged against five different criteria: the act raising the most funding through the direct-to-fan campaign; the most shares, likes and retweets via social media; uniqueness; the performance and finally how they engage with the audience.
The overall winner will be announced on Sunday 24 May and will then get the chance to play a live set on one of the major stages in the Sound City arena. He or she will also win a professional music video, made by a local production company Greenbrick.
PledgeMusic donates a percentage of each campaign to official Sound City charity partners, Claire House on behalf of the artists.
Malcolm Dunbar PledgeMusic co-Founder and president UK & Europe said: “The expertise of PledgeMusic, the unrivalled reputation and profile of Liverpool Sound City and the campaign marketing resources of professional consultancy Juxdit is a winning combination. I am confident that we will deliver new and exciting artists and acts to the already lengthy roll of honour of this prestigious UK music event.”
Annie O’Toole from Juxdit added: “Juxdit has been known in the North West for its real life crowdfunding, after working with Sound City for a while now it’s such a brilliant opportunity to be able to bring alternative funding opportunities to life for artists alongside such an accredited music festival. Having the backing and support of an international platform is brilliant, they’re work in the music industry has changed the face of finance for artists- we’re really excited to be launching the first real time crowdfunder in Liverpool with Sound City and PledgeMusic.”
For more on Sound City, check out the upcoming May issue of Access All Areas.