Music and snow festival Snowbombing, which has taken place in Mayrhofen, Austria for the past 18 years, is extending its reach in 2017 to North America.

The Sun Peaks Resort in British Columbia will host the first Coors Light Snowbombing Canada on 6-10 April 2017. Meanwhile, the original Snowbombing will continue its annual Mayrhofen takeover from 2-8 April 2017.

“Twenty years ago when we had the idea for Snowbombing it was a very distant dream to one day do it in North America,” said Gareth Cooper, CEO of Broadwick Live, who organises the festival. “Now, with the help of Coors Light, that dream is to become a reality and we are so proud and excited to launch Snowbombing Canada in the superbly stunning Sun Peaks Resort.”

Coinciding with the launch of its Canadian spin-off, Snowbombing has also debuted a new look in a move to keep festivalgoers a modern and unique experience.

Tickets for Snowbombing (in Mayrhofen, Austria) are on sale now, and available at Keep up-to-date on all the developments with Coors Light Snowbombing Canada at

Featured image credit: Danny North/Fanatic & Snowbombing 2016