SJM and Prime partner to manage New Order

Prime Management’s Rebecca Boulton and Andrew Robinson have announced a partnership with promoter SJM Concert’s management arm to oversee both New Order and members of Joy Division.

The duo, who have represented the band since 1999, said they have formed a joint venture with SJM Concerts artist manager Conrad Murray and the company’s co-founder Simon Moran to oversee the band’s live activity and product releases.

In a statement Boulton and Robinson said, “We have sought to future proof the band’s management and protect their legacy so the merger with SJM management is a good fit and maintains our independent sensibilities”.

Murray said, “It’s a great honour for SJM Management to be working with New Order and Joy Division, two of the greatest acts of all-time, and joining forces with Rebecca and Andrew at Prime Management”