Showsec has helped to establish the First Direct Arena in Leeds as a “friendly, customer-focused” venue.
The 13,000-capacity arena celebrated its first birthday, and 25th anniversary of the Leeds-based bank First Direct, with a performance from Jake Bugg.
Showsec was contracted by SMG Europe to provide its specialist services for the arena, and has worked on several events there, including the BBC Sports Personality of the Year.
“During the launch year of the First Direct Arena, SMG has relied upon the scale, expertise and professionalism delivered by Showsec,” said the arena’s general manager Ben Williams. “The First Direct Arena has quickly established a reputation as a friendly, customer-focused environment for event-goers and Showsec has contributed significantly in achieving this.”
The First Direct Arena has played host to artists such as Elton John, Bruce Springsteen, Prince, Kasabian, Michael Buble, Miley Cyrus, Ed Sheeran and The Kaiser Chiefs.
“The development of our service at the First Direct Arena has involved us being innovative in order to create the best possible operational systems in line with the design of the venue and to use the latest technology,” said Showsec’s area manager for Yorkshire Julian Kumah.
“This gave the staff the confidence and ability to fulfil their roles, and the upshot of that is a very customer-focused approach.”