Global event crewing specialist Showforce has promoted Becky Meers to the role of head of operations UK & Europe.

Meers will oversee the account management, crew management and operations functions for Showforce’s UK and European business.

The announcement follows the news that Showforce’s Liverpool office has been expanded as many international events head to the city this year. The company is readying itself for a busy period in the lead up to Eurovision and the 151st edition of The Open.

Having joined Showforce’s Liverpool office in 2010 as an account handler, Meers has lead some of Showforce’s largest accounts and projects, including Creamfields North and South, Cannes Lions, Glastonbury, Platinum Jubilee and The 150th Open.

Showforce group managing director Gemma Charity said, “As we head into an incredibly busy period, particularly for the UK, we know that with Becky at the helm that we’re in the right place to successfully deliver crew to the largest events of 2023.”