The Showman’s Show will be collaborating with the video app provider Seenit to portray the event when it returns to Newbury Showground this October.

At the 31st edition of the event, the Showman’s Show will be working with the collaborative platform Seenit produce dynamic footage of the Show. The app allows the selected film crew to co-create videos via their smartphones detailing tasks, along with interviewer questions alongside simple to follow instructions on how to upload the video.

Johnny Lance, organiser of Lance Show & Publications Limited, said: “The use of technology and social media is undoubtedly on the rise and embracing an app like Seenit’s is a great way to incorporate both elements into the Show and have a bit of fun at the same time.”

Lance mentioned he’d been aware of Seenit for a while, adding: “I think they have the perfect platform for what we’re trying to achieve”. He added that he’ll be encouraging visitors, exhibitors, journalists and industry experts to get involved with their idea.

“What could be better than empowering and engaging with the people who are most passionate about the event and asking them to become content creators for us?”

Seenit have also recently worked with clients such as STA Travel, Bacardi, Bauer Media, Unilever, Camelot and Manchester City Football Club.

They also worked with the BBC Worldwide on the launch of BBC Earth Capture, where fans were invited to upload and share their short films of the world around them, related to themes chosen by the BBC Earth Capture team.