The Jimmy Mizen Foundation has appointed agency Push Worldwide (PWW) to create the inaugural Good Hope Festival, to be held on London’s Blackheath Common, 2-3 August 2014.
The two-day family festival will promote peace, hope and change in the community, with music, food, arts, culture and hands-on entertainment.
Two of PWW’s divisions are working on the project: Public Worldwide is the lead creative agency, developing all of the zones and brand experiences, while Push Studios will design and build the stages and environments working with Continental Drifts on all of the site development and production.
The event, which hopes to attract 16,000 visitors on each day, will reveal its music line-up later in the year.
“The Good Hope Festival will have a significant and positive impact on the local community and further afield,” said PWW’s group strategy director Ian Irving. “It’s a great opportunity for families in London and the surrounding areas to come and see some of the UK’s leading music acts, and the next wave of musical talent. It will also offer the younger audience the chance to see and interact with some of their favourite characters and presenters from the TV.”
Boris Johnson, Mayor of London, added: “This festival is a terrific example of the commitment the Jimmy Mizen Foundation has to spread a positive message to our youngsters. I encourage everyone to go along and get involved.”
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Posted on: 7/2/14