Nordic Wristbands has partnered with industry veterans Graham Brown and Andy Winmill to handle its UK distribution.

The deal means the full Nordic Wristband product range is now available to UK event organisers. The portfolio includes the recently launched Recycled Ocean Plastic (R.O.P.) wristbands that are said to have a 70% smaller carbon footprint than standard wristbands.

Since 1975, Nordic wristbands has supplied international event across Europe with a range of access control products including RFID/NFC. Despite supplying some 20 million products globally, until now Nordic has not had representation in the UK.

Access All Areas co-founder, PR, and Vision for Sustainable Events chair Graham Brown (pictured) is a partner in the newly launched Nordic UK alongside experienced event director Andy Winmill.

“I have admired Nordic’s sustainable initiatives and have talked with Jone [Nuutinen] over recent years about their products being more easily available to UK festivals and events. I’m delighted to be part of Nordic UK, working alongside Andy and the Nordic team to promote the introduction of these Recycled Ocean Plastic wristbands across the UK, they feel and look great,” said Brown.

Winmill said that having produced events for many years he is looking forward to introducing Nordic Wristbands to many friends and colleagues in the industry: “I anticipate lots of interest in these competitively priced, sustainable products. We’re committed to bringing the highest service levels and supporting event organisers.”

Nordic CEO Jone Nuutinen said, “Globally, inadequate waste management systems are exacerbating the plastic pollution crisis, with coastal regions becoming increasingly overwhelmed by plastic waste. While the problem may seem too vast to solve, we believe in taking action where we can—and this year, we’re making a powerful change by introducing our new wristband, made 100% from recycled ocean plastics.”

“Using ocean plastics goes beyond traditional recycling solutions like rPET by tackling plastic waste at its source—before it reaches the ocean. By sourcing plastic directly from coastal communities, we help to stop pollution in its tracks, protecting marine life and ecosystems from further harm. While rPET repurposes plastic ocean plastics take the fight further by addressing waste in the most vulnerable regions, creating a cleaner planet from the ground up.

“With recycled ocean plastics, you’re not just recycling—you’re actively preventing plastic from entering our oceans in the first place.”

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