Rugby Borough Council has appointed temporary structure specialist Neptunus to create an Official Fanzone for Rugby World Cup 2015 in Rugby, the game’s birthplace.

The Fanzone will be located on Old Market Square in Rugby town centre, just a short distance from Rugby School, where the game originated.

It is the first time in the tournament’s history that Rugby will host an Official Fanzone, along with the 11 host cities across England and Wales.

Matthew Deaves, infrastructure lead for Rugby Borough Council’s World Cup, said: “The Rugby World Cup 2015 will be one of the biggest sporting events in the world, and we are incredibly proud to be hosting an Official Fanzone.

“Since 1823, when William Webb Ellis first took the ball and ran with it, we have been proud of our history and keen to share it with the world. With our Fanzone and wider cultural programme we will have a wonderful opportunity to share our history even wider, while giving residents and businesses a unique opportunity to get involved with the tournament.”

Neptunus will construct a 750sqm Evolution II structure that will stand on 8-metre tall legs, with a capacity for up to 1,000 people to watch live screenings of the matches. It will take a team of 12 Neptunus technicians four days to erect the temporary building at the end of August, which will then be dismantled in November at the end of the tournament.

Inside the structure there will be a clear span floor space to view games on a giant 5 x 3metre screen with bar areas and external toilet facilities.  Neptunus is also responsible for providing the building’s steel under structure, air-conditioning, flooring, ramps and handrails.

April Trasler, managing director of Northamptonshire-based Neptunus, said: “The Rugby World Cup is the biggest sporting event anywhere in the world this year and we are delighted to have been selected to create the Official Fanzone in the historic town of Rugby, where the great game has its roots. The tournament will be a terrific spectacle for fans.”

The project is being overseen on behalf of Rugby Council by world-leading branding specialist Icon, who are responsible for the conceptions, design and final delivery of the completed facility including the internal fit-out of the structure and external graphics.

More than a million people are expected to watch the Rugby World Cup from Official Fanzones around the UK, which will be situated in city centres, parks, match venues, and waterfronts.