Live Nation is targeting European expansion after its Ticketmaster business bought secondary ticketing firm Seatwave.
Ticketmaster has acquired the operating assets from Seatwave in a deal which will enable the ticketing giant to extend its resale business into European markets, including Germany, Italy and Spain.
Seatwave will operate separately as ‘a Ticketmaster company’.
Live Nation president and CEO Michael Rapino told reporters: “On a global basis we strive to deliver fans all of their ticket options in a safe and convenient marketplace. The acquisition of Seatwave is accelerating this strategy across Europe and we will continue investing in our platforms to provide fans the best ticket buying experience”.
Meanwhile Mark Yovich, President of Ticketmaster International, said: “Combining Ticketmaster’s ticketing and technology expertise with Seatwave’s business in additional markets allows us to provide fans with a better ticketing experience across Europe, with more ticket options to live events. We deliver quality services in the resale industry, which will continue to build consumer confidence and satisfaction in our resale marketplaces”.
The news comes after Ticketmaster was appointed for Benicassim festival.