Live Group has appointed Andrew Willson as group managing director in a restructure in which former managing director, Toby Lewis, takes on the role of chief executive.
The news follows the launch of Live Group’s Locator Function and its shift from event management specialist to digital events solution provider. Access has also learnt that the company’s technology focus is shifting towards the outdoor event sector.
“Andrew brings with him a wealth of experience working on development and financing strategies for businesses and he has been appointed to oversee the acceleration and management of growth within the Live Group,” said Lewis.
“For the last few years we’ve evolved our business to produce great digital technology products for the events industry. We’ve placed innovation at the heart of what we do and are now developing new products that are now changing the way people look at events,” he added.
Willson has worked with Lewis in an advisory capacity over the last two years – resulting in the Group securing external investment to enable it to pursue new business opportunities.
Prior to joining the Live Group, Willson held senior roles at businesses including the Condor/Commodore Groups and Wightlink. He trained as a chartered accountant with Coopers & Lybrand.
“The success of these products has presented us with an amazing opportunity to substantially accelerate our business growth,” Lewis said. “To do this we need to be strategically, operationally and financially prepared; Andrew has the perfect mix of experience and ambition to see us through this crucial period of development.”
Willson added: “We’re looking to develop partnerships and relationships that will enable us to grow in our digital event zone but also to expand into new sectors, where our digital expertise can be exploited – thereby becoming one of the leading ‘DigiTech’ businesses in the country.”