Virgin Money will continue its Edinburgh International Festival (EIF) sponsorship through to 2017.
Fergus Linehan, the festival’s incoming director, announced the extension yesterday (29 July). Virgin Money has sponsored EIF’s finale fireworks spectacular since 2011, a year after former sponsor Bank of Scotland pulled out.
“The Fireworks Concert is a fitting way to close the Edinburgh International Festival,” said Virgin Money marketing director Paul Lloyd. “Virgin Money is extremely delighted to announce a three-year extension to our sponsorship.”
As of 2015, EIF will run on the same dates as Edinburgh Fringe, in an effort to have a cohesive – and collaborative – full month of arts and entertainment in the city. The move has been the most significant change so far heralding Linehan’s new tenure.
The Virgin Money deal is reportedly worth around £250,000 and ensures that the fireworks – a staple of EIF since 1982 – will continue to wow audiences on the final night of the festival.
“The fireworks concert is such a strong, spectacular and incredibly popular event with residents and visitors to the city’s festivals,” Linehan said. “It’s terrific that Virgin Money has signed up to support the event’s future.”
For more on the Edinburgh International Festival, check out our June/July issue for an exclusive interview with Roy Luxford, EIF’s planning and operations director!