Jack Morton Worldwide have acquired US digital, mobile and social firm Genuine Interactive.
 
The acquisition will give Jack Morton the capability to seamlessly connect clients with consumers.
 
“Adding digital, social and mobile to live brand experiences isn’t an option anymore – it’s required and expected,” said Jack Morton’s chairman and CEO Josh McCall. “Genuine Interactive is the perfect partner to help us expand this vision of a digitally enabled brand experience agency and allows us to create a powerhouse of two incredibly talented and creative teams.”
 
Genuine Interactive joins Jack Morton as a fully-owned division, although it will remain in its current Boston offices. It is the first acquisition in a planned digital expansion throughout the US by Jack Morton.
 
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