Event!Merchandising has been granted exclusive event merchandising rights for the Invictus Games, supported by Jaguar Land Rover.
Event!Merchandising has created and developed the full product range for Invictus, which was launched by Prince Harry in March.
The Invictus Games takes place between 10–14 September in venues made famous by the London 2012 Olympic and Paralympics Games, starting at Queen Elizabeth Olympic Park.
More than 400 wounded, injured, and sick servicemen and women from 14 nations will compete.
Prince Harry has worn Event!Merchandising’s apparel, along with competitors and the event’s mascot Fire, a wounded ex-army detection dog.
Event! Merchandising, run by Jeremy Goldsmith, provides bespoke merchandise and retail experiences at events. The London-based company was an official licensee and event retailer for the London 2012 Olympic Games and is also official manufacturer and retailer for the Rio 2016 Olympic and Paralympic Committee casa Brazil Boutique.
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