TomorrowWorld festival has gone fully cashless for the first time, with Intellitix’s largest ever deployment to 160,000 attendees.
TomorrowWorld transformed Atlanta’s Chattahoochee Hills for the second year, becoming home to a “fantasy world of music and madness”, with headline performances from Tiësto, Skrillex, David Guetta, Kaskade, Dimitri Vegas.
Working with ID&T and its parent company SFX Entertainment, Intellitix installed its IntelliPay system, which created 340 point of sale sets and 70 top up stations.
The bracelets acted as visitors’ personal tickets and were the sole method of access control and payment across the entire festival site.
More than 500,000 cashless transactions were completed in total and a refund procedure has already started, allowing patrons to receive unspent funds.
“We were thrilled at how seamlessly the cashless system worked. It allowed for faster transactions and let everyone spend more time enjoying TomorrowWorld,” said SFX Entertainment chief operating officer Ritty van Straalen.
TomorrowWorld also introduced mandatory registration, meaning every guest had to register their bracelet ahead of the event or on-site at a cashless kiosk. Pre-event top ups were encouraged, with five free ‘tokens’ – the special TomorrowWorld currency – given as an incentive for every $100 in tokens purchased.
Serge Grimaux, Intellitix CEO, said: “This was our largest deployment of RFID to date and ran simultaneously with an additional 100,000 RFID wristbands being deployed on the other side of the world at The Ryder Cup in Scotland. Another great international weekend for us.”