Noonah and Fuse have partnered for the fourth year in a row to deliver an engaging McDonald’s experience at festivals this summer.

Festival goers enter a McNuggets maze, snap photos with giant McNuggets and share from the Sharebox before receiving their free McNuggets.

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Determined to beat the previous year’s serves of 88,000 McFlurrys, this McNuggets experience is set to delight Festival goers and generate brand love for McDonald’s via brand exposure and interactions.

Noonah’s tech means that festival goers can download AR lenses to capture and share branded content from their own device and they also have the opportunity to capture upside-down 360-degree videos live at the festival which are instantly shared to social with McDonald’s messaging and branding, driving social reach.

Touring festivals across the country from Wireless to Sundown, fans across the country will get the chance to join the experience and capture their McNuggets Tour moment.

Matt Franks, CEO of Noonah, said: “This year we are engaging music fans in the queue line as well as the main experience and the number of festival goers participating is off the scale. Retaining Fuse and McDonald’s for another multi-year campaign is a huge testament to our creative and production teams – nailing the brief and bringing McNuggets to life at UK festivals.”