The Tower of London, one of the six venues cared for by independent charity Historic Royal Palaces, welcomed 120 guests to a special ‘Ménagerie À Tower’ event on 28 February.
Inspired by the Tower’s menagerie, London’s very first zoo of exotic animals that existed from the 1200s to 1835, the immersive event saw the White Tower transformed for guests such as L’Oreal, Disney, UNICEF and Goldman Sachs.
The White Tower itself was awash with colour and projections, contrasting striking colours and images with the historic stone exterior.
Roaming actors from Sternberg Clarke engaged with the crowd, telling stories of the animals that once lived in the Tower such as lions and polar bears, with background music provided by a DJ.
Laura Drake, events manager at the Tower of London, said: “We were thrilled to welcome so many guests to enjoy the Tower of London’s transformation into a magical Ménagerie, transporting guests to a lesser known period of the Tower’s storied history.
“Recognising the trend for ever-more immersive event experiences, it was a fantastic way for the team to showcase the Tower’s vast event capabilities and skill for stand-out theming.”