Hilton Honours and Live Nation, a live music events company, have announced a multi-year renewal of their partnership.
The two companies have worked together since 2015 to offer Hilton Honours members access to tickets and music experiences. Nearly 100 million Hilton Honours members have redeemed with millions of Points through this scheme.
Hilton Honours and Live Nation have enabled music fans to have experiences, including intimate concerts and meet and greets from musicians such as Beck, Jessie J, rising country star Brett Young, and more.
Hilton Honours introduced Lawn Days, a summer concert programme that offers thousands of lawn seat concert tickets to top musical acts throughout the summer. This experience is worth 10,000 Hilton Honours Points. The programme experienced a 700% growth from 2018 to 2019, enabling it to add a range of artist packages to the Lawn Days lineup.
Hilton and Live Nation have also offered members exclusive access to experiences beyond live music, including a night of gaming in Las Vegas with Steven Tyler, an invitation Lady Antebellum’s private album release party and walking the runway with Winnie Harlo.
Senior vice president and global head of customer engagement, loyalty and partnerships at Hilton, Mark Weinstein said: “With this global partnership, Hilton and Live Nation have hit the right note, creating and curating unique access to once-in-a-lifetime experiences we know our members want: experiences money can’t buy, but Hilton Honours Points can,”
“As we take our Hilton-Live Nation partnership to the next level, Hilton Honours members can expect even more exclusive access to their favourite artists. And next year we will announce exciting new programs with Live Nation as we continue to tap into the incredibly powerful, emotional connections fans have with their favourite artists.”
Darin Wolf, Executive vice president of Live Nation Media and Sponsorships added: “Live Nation and Hilton Honours are like-minded in their mission to create long-term and meaningful connections with fans,”
“Hilton Honours has been an amazing partner who takes great care in understanding our artist brands and what inspires them, which results in authentic, once-in-a-lifetime experiences for fans who travel. It’s a win for all involved, and our partnership will continue to evolve in the years to come.”
The new partnership is set to be released in 2020.