A couple of unusual new events and installations are coming to Shoreditch, London.

The area has recently been populated with giant, inflatable boobs as part of a campaign called #Freethefeed, by technology company Elvie.

Elvie make smart tech products for women such as breast pumps. Its new campaign aims to combat social stigma around public breastfeeding, while driving awareness of the company’s products.

The inflatable boobs appeared around landmarks and areas such as the Old Truman Brewery, Brick Lane, and Shoreditch High Street tube station.

Elsewhere in London’s trendiest region, a bar dedicated to all things Lego is set to open from 26-28 April.

The Brick Bar, which is not officially affiliated with Lego, is set to open at a secret location. It is constructed from 1,000,000 bricks, and will feature furniture, sculptures, and a ping-pong table all made from Lego bricks.

Tickets for the pop-up bar need to be purchased in advance, and include 90 minutes at the bat, time to play on the pong table, and the chance to win prizes.

The Brick Bar has previously popped up in Sydney, and is open to adults and kids — although under 18s need to leave by 6pm. The venue will also serve burgers and cocktails.