Event tech specialists Forge Special Projects launched two new products at The Meetings Show 2014 – the Exposure Flow and Exposure Solo. 

The Exposure products analyse visitor flow at events, mapping how attendees move around a site and providing detail on popular routes and paths.

The system hopes to distinguish itself by using visitors’ smartphones to produce the data, unlike other RFID and NFC technology used by competitors.

Exposure can also provide detailed analytics in real time, providing event organisers with information about passing traffic, engaged visitors, conversion ratio, new visitors, returning visitors and average dwell time, when is then charted and mapped out.

“In today’s advanced technological world, it simply isn’t enough to execute a great business event,” said Jeremy Rollinson, Forge SP’s founder and chief technology officer. “Providing ROI is a key requisite, whether you are an event organisers or have invested in exhibiting at a key event. 

“We are passionate about building technology that creates better events and our event analytics products help event organisers and exhibitors gather unique and meaningful data that will help measure the value of their marketing activity.”

If you missed Forge SP at The Meetings Show, you can find more about the company and its Exposure products online.

In the September issue of Access All Areas, we will be taking a closer look at the issue of connectivity and as an expert in telephony at events, we look forward to sharing Jeremy’s take on the matter. Follow us at @Access_AA for updates. 

Want more on developing events technology? Email or tweet Emma Hudson