Festyvent, the UK data analytics firm for the event Industry, has launched its new and enhanced app features.

SAFE@FESTIVAL will allow members of the live audience to alert friends to their exact location if they fall ill or feel vulnerable. The friends contacted will be able to track the sender of the message live for 60 minutes on a google map using either GPS Co-ordinates or the ///what3words identifier.

David Jacobs, founder and CEO of Clarifi Media the (parent company of Festyvent), said: “We have become increasingly concerned that festival-goers can sometimes get into difficulties and need to alert and communicate their exact location to friends or the festival emergency services as fast and simply as possible. We are convinced that this new feature will help people to feel SAFE@FESTIVAL’s and enjoy what they came for – the music, the experience and the festival vibe!”

Elsewhere, Festyvent’s new SmartMap gives fans ‘an accurate geographical location, better orientation and sense of direction’ on the festival ground. It overlays customisable pins which can also be associated with a brand or location and open the relevant screen in the app when pressed.

In addition, Festyvent also presents Share your Schedule, another audience experience-enhancing feature which received a positive response when tested with selected festivals this past season.

Engagement with the festival ‘increased manifold’ and take-up was way above expectation, the company reports. The feature essentially allows people to share their schedules with friends so that they can see the performances or activities that they are attending. Moreover, it allows the festival to create a curated journey through the festival or to invite artists to create their personal tour of the festival.

Festyvent’s operations director Olivier Zucker said: “We place the audience’ engagement with the festival at the core of our thinking and are continuously looking how we can improve audience experience and engagement. This is great for the audience and benefits the festival by providing multiple data points on the audience’ preferences and interests”.

“A lot of thoughts have gone into how festival organisers are planning their festivals with the need to adapt and combine events. The result is Festyvent’s Permanent MultiApp Architecture, which offers the possibility to cross-sell events through an App structure which can be updated dynamically without the need to release a new app for each festival season.”